Hirschhorn, White tapped at Sling


Sling Media, a consumer digital lifestyle company and creator of the Slingbox, has added a content division to the company and named two digital media veterans to its helm.

Former MTV Networks exec Jason Hirschhorn will head the newly created Sling Media Entertainment Group as president, and Ben White, also formerly of MTV, will be its chief creative officer. Hirschhorn and White will report to Sling Media co-founder and CEO Blake Krikorian.

"Combining the knowledge of these proven media veterans with the technology is an amazingly powerful combination," Krikorian said. "Bringing both of these visionaries from the media world under one roof will drive creation of these new programming experiences and collaboration with studios and networks."

The new Sling Media Entertainment Group was established to create digital entertainment experiences for and beyond the Slingbox community by making it more interactive across all platforms and creating opportunities with content creators and distributors to develop services.

The Slingbox enables users to watch their TV programming from a computer and most mobile phones by turning them into virtual personal video devices.

Hirschhorn and White bring a knowledge of business models and product creation for audiences in the digital space.

Before joining Sling Media, Hirschhorn was a founding partner at TripleH Media Advisors, a digital media consultancy. Before that, he was chief digital officer of MTV Networks, where he was responsible for digital media businesses and interactive strategy. He was named to that position after serving as senior vp digital music and media at MTV Networks, where he managed the online operations of MTV, MTV2, VH1, CMT, mtvU, Comedy Central and Spike while supervising the growth and interactive strategies for the digital music and media operations at each network.

Before his appointment, White was vp digital media at MTV, where he managed the brand's digital business including programming, production and product development. Most recently, he oversaw the launch of MTV's broadband network, Overdrive.