HIT, Kidz pact for Scandinavia push


LONDON -- U.K. kids entertainment production house and sales company HIT Entertainment said Tuesday that it is teaming with Denmark-based agency Kidz Entertainment to roll out licensing operations across Scandinavia.

The partnership aims to push HIT's reach across Europe, spearheaded by new hire Jon Owen, who steps in as vp business development.

Kidz Entertainment will lead the sales efforts across Scandinavia and will act as the primary agent for HIT's core pre-school properties such as "Thomas & Friends," "Bob the Builder" and "Fireman Sam."

HIT has previously struck broadcasting deals in the region for its banner properties with operators spanning NRK and TV2 in Norway, Kanal 5 in Sweden, Channel 4 in Finland, DRTV in Denmark, YLE in Finland and RUV in Iceland.

Said Owen: "The team at HIT is committed to growing and expanding our licensing business across Europe, particularly into new territories. We look forward to further strengthening our relationships with licensing partners and growing our portfolio of properties."

Kidz Entertainment president Morten Geschwendtner described the pact with HIT as being "a long-term and mutually beneficial partnership."