H.K.'s i-Cable gets Olympic Web, mobile rights

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HONG KONG -- Hong Kong telecommunications company i-Cable was awarded the exclusive rights to provide Hong Kong with the 2008 Beijing Olympic games via Internet and mobile platforms, the International Olympic Committee announced late Monday.

Following i-Cable's loss of the English Premier League late last year to rival telecommunications company PCCW, the Web and mobile rights to the Olympics could allow them to maintain a position as a premier sports content provider in Hong Kong, which will host the Beijing Olympics' equestrian events next August.

"Acquisition of rights associated with such a prestigious sports event definitely reinforces the position of i-Cable as a leading broadcaster committed to the long-term development of sports programming on all media platforms for the Hong Kong viewing public," an i-Cable spokesperson said.

I-Cable, which reaches about 800,000 households in Hong Kong, will broadcast the 2008 events through their online i-cable sports portal, but will need to find a mobile service provider with which to partner for mobile delivery.

The company has not yet said what Olympic sports they will deliver.

The IOC also gave i-Cable exclusive broadcast rights across all media in Hong Kong for the 2010 Vancouver Winter Olympics and the 2012 London Summer Games, the IOC said on its Web site.