Hollywood & Games Summit schedule


Tuesday, June 26

2:15-3:15 p.m.
Creative Keynote: Clive Barker: "The Interactive Parallel Universe"
Clive Barker (director-writer, Hellraiser; executive producer, Gods and Monsters) has been drawing audiences into his moody, atmospheric world through his writing, films, comic book imprint, and graphic art. Now Barker takes a shot at original interactive entertainment with the upcoming game Jericho, which has all the hallmarks of his disturbing, lingering narrative. The Hollywood Reporter's Gina McIntyre explores Barker's creative process in this Q & A.

3:30-4:25 p.m.
How Talent Can Successfully Cross the Digital Divide
Television, animation, and games are converging across the board -- at the production, marketing, and retail levels. Where does that leave the creative talent that fuels these industries? Moderated by talented film and game director Jordan Mechner, this multifaceted discussion puts you on the inside as stakeholders share their tips for success.
Panelists: Flint Dille, Writer, "Transformers: The Game"; Kim Libreri, VP, Digital Domain; Yuri Lowenthal, Actor, "Afro Samurai"; Ben Mattes, Producer, "Prince of Persia." Moderator: Jordan Mechner, Creator, "Prince of Persia"

4:30-5:15 p.m.
Shepherding a Property Through the Transmedia Landscape
On NBC's Heroes, the extraordinary abilities of individuals come from tapping the hidden potential of evolution. In the real world, entertainment properties have tended to be limited in what they can achieve outside their DNA. In this Q & A session, Jesse Alexander shares his experiences porting ABC's Alias to the game world and tells how he is now applying Heroes across TV, game, music, mobile, and the Internet.
Panelist: Jesse Alexander, Executive Producer, "Heroes," "Alias." Moderator: Jamil Moledina, Game Developer's Conference

5:15-6:45 p.m.
Networking Cocktail Reception

Wednesday, June 27

8:00-9:00 a.m.
Continental Breakfast Sponsored by AFTRA

9:15-10:15 a.m.
Business Keynote: Thomas Tull: "Driving Mythology Forward"
The great heroic stories of humankind -- be they historic such as the Battle of Thermopylae or 20th-century adventures involving Batman and Superman -- have a deep resonance with audiences across multiple platforms. Finding new ways and new media with which to present these stories is the hallmark of Legendary Pictures chairman and CEO Thomas Tull. In this presentation, Tull explores multiple avenues for storytelling and shares his success with connecting with an audience thorough film and games. He is joined by Brash Entertainment CEO Mitch Davis, who describes how his film-centric game studio synchronizes with Legendary to complete the audience's experience.
Speakers: Thomas Tull, Chairman Legendary Pictures; Mitch Davis, CEO Brash Entertainment

10:15-10:45 a.m.
Networking Break

10:45-11:45 a.m.
Digital Animation Between Film and Games
Next-generation consoles are closing the gap between Hollywood CG blockbusters and video game bestsellers. In this session, the panelists discuss how game companies like THQ and Ubisoft are working more closely with studios like Disney/Pixar and Sony Pictures Animation to expand feature film story lines and characters for games.
Panelists: Giles Garceau, Director of Animation, Ubisoft; Lyle Hall, General Manager Heavy Iron Studios/THQ; Kevin Munroe, Director-Writer, "TMNT"; Todd Pilger, Animator, "Surf's Up." Moderator: John Gaudiosi, eriter, The Hollywood Reporter

11:50-12:30 p.m.
What Digital Distribution Can Do For You
Digital distribution was once seen as the retail-killer. Now, it is a robust retail channel that, with low cost to entry and global accessibility, provides new economic upside in the style of the long tail, as well as alternate arenas for artist visibility and viral marketing. In this session, the creators of two different properties discuss how online distribution raised the profile of their product and led to new business opportunities.
Panelists: Kellee Santiago, Director, "flow"; Mesh Flinders, Writer-Director, "lonelygirl15"; Amanda Goodfried, Supervising Producer, "lonelygirl15"

12:30-2:00 p.m.

2:00-2:30 p.m.
YouTube, Flash, and the Hive Mind: A Case Study of Afterworld
What if you created a story, produced 130 two-minute animated glimpses of it, then posted them on YouTube? Of course you also made them interactive, designed a separate game to tell alternate threads of the story and launched a participatory community that became part of the universe of the story. Five years ago, the concept might have matched the genre -- science fiction -- but today, screenwriter and game consultant Brent Friedman gives an inside peek into how he used modern tools and creative talent to make it a reality.
Speaker: Brent Friedman, Creator-Writer, "Afterworld"

2:35-3:15 p.m.
Integrating Games into Television
Video games are drawing 18- to 34-year-old males away from "Must See TV," and now the networks are fighting back, leveraging video game franchises to reach these coveted viewers. This session explores how production houses like Foglight Entertainment and game companies like Ubisoft and Electronic Arts are partnering with networks like SpikeTV, History Channel, and Discovery Channel on new ways to blend interactive and linear entertainment.
Panelists: Gregg Backer, President, Foglight Entertainment; Brandon Barber, Director of Entertainment Development, Electronic Arts; Peggy Kim, Producer, The History Channel. Moderator: Geoff Keighley, SpikeTV

3:15-3:45 p.m.
Networking Break

3:45-4:40 p.m.
Creating Parallel Community Experiences Between Entertainment and MMOs
The creators of films, television shows, comic books, and games are focusing on massively multiplayer online games as a place to launch new brands and extend existing franchises. Connected competition and cooperative play offer both vicarious involvement for fans and business opportunities for producers. Major studios such as Sony Pictures and tech giants such as Microsoft also want a piece of this action as part of their strategic roadmaps. This session brings together leading players in this space to discuss both the economics of this business and how Hollywood franchises are being extended into MMO experiences.
Panelists: Nicholas Beliaeff, Studio Head, Sony Online Entertainment, San Diego; Michael Lewis, CEO, Cryptic Studios; Rob Pardo, VP Game Design, Blizzard; Jeff Yapp, Executive VP, MTV Networks. Moderator: Corey Bridges, Executive Producer, Multiverse

4:45-5:30 p.m.
Shades of Gray: Sharing Management and Production Processes Between Films and Games
Game studios have sometimes looked to the Hollywood production structure to model its own processes and its creative talent, but how far can the analogy go before the unique aspects of each industry require different tactics? To what extent can sharing become a two-way street, and game management and production processes inform film production? This discussion, moderated by Newsweek editor N'Gai Croal, joins two of the leading voices in the field that have extensive experience working between the industries: Electronic Arts and Lucasfilm.
Panelists: Jim Ward, SVP Lucasfilm/President LucasArts; Neil Young EVP Electronic Arts/GM EALA. Moderator: N'Gai Croal, Newsweek

For registration information, visit www.hollywoodandgames.com

Playing for keeps: Hollywood, game biz adjust strategies
Raising the game: Cooperation key for tie-ins
Convergent effect: Filmmakers, game firms learn together
Worlds collide: Entertainment goes virtual
'Lonelygirl15' an Internet hit
Tuning in: Network programming goes interactive
Powerhouse duo to keynote summit
Hollywood & Games Summit schedule