Hollywood and Games Summit

"Spider-Man 3" trailer star of 1st summit

Attendees at the inaugural Hollywood and Games Summit were among the first to get a glimpse of the highly anticipated "Spider-Man 3" as executive producer and Marvel Studios president Kevin Feige unspooled a surprise screening of the film's exclusive trailer.

The sneak peak to those at Tuesday's conference -- just hours after the only others to see it were a select few in a small New York theater -- emphasized the ever-widening impact of traditional Hollywood movies and the video game world at the daylong event, held at the Beverly Hills Hotel.

Feige and Treyarch executive producer Chris Archer discussed the cross-collaboration between game and film creators and the importance and challenges of protecting the integrity of the characters in both genres.

"The fact that we base games on classic characters and make them incarnations of those characters allows us to start early in the process," Archer said, emphasizing the challenge of creating game content that stands up next to the film. "People are expecting more and more out of these video games."

Feige, whose Marvel Studios has a long-standing relationship with Activision subsidiary Treyarch, echoed Archer's comments.
"In terms of brand management, it all has to be good -- even in the game I want to experience the key action moments of the movie," Feige said. "As we look further, you'll find a lot more integration in terms of story from movies to games."

Feige and Archer's discussion followed keynote speaker Paul W.S. Anderson, director of such video game-inspired films as "Mortal Kombat" and "Resident Evil," who said the best games are those already infused with cinematic elements, while a good game-inspired film will express to the audience something exciting and new from the already-familiar game.

"If you stray too far from the source material you're doomed, but if you stay too close to it, you're also doomed," Anderson said, emphasizing the importance of not alienating the core audience.
Anderson, who credited some of his game-inspired film creations to time spent as a youth in London arcades, said the cross-promotion among games, films, television and graphic novels is a business model of the future with massive financial rewards.

"It's a minefield as a filmmaker and you better learn to navigate it," he said.

Anderson's comments followed the introduction of The Hollywood Reporter publisher Tony Uphoff, who said this was the first of future events to bring together these two communities.

"The demographic is broader than we had anticipated," Uphoff said. "As this industry matures so do the opportunities, skill sets and talents in the industry. This event serves as a forum to learn and be inspired."