Fox Testing JVC Technology for 2D-to-3D Conversion

Twentieth Century Fox
"I, Robot"

Converted clips of "I, Robot" demoed at HPA Tech Retreat.

JVC is showing 3D clips of Fox’s I, Robot, which were converted using its new 2D-to-3D conversion workstation, at the Hollywood Post Alliance Technology Retreat in Palm Springs.

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Ian Harvey, senior vp, advanced technology at Fox, explained that while there is not enough available 3D content to grow a market, the economic model currently doesn’t work as 3D conversion of a feature can cost between $40,000-$100,000 per minute.

Harvey explained that the studio is working with JVC to improve the 2D-to-3D conversion workstation with with an eye toward developing a cost effective way to get a quality result. The JVC technology, he suggested, might “enable us to make decisions (to convert content). Right now it is cost prohibitive.”

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The conversion work on I, Robot is being accomplished at VideoTek, a Japan-based subsidiary of JVC.

Fox is also testing the JVC workstation with episodic series television content. A 3D trailer for the series New Girl was converted using the technology.

JVC has not yet established a US price for the system.

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