Hollywood Reporter launches Awards Watch
Microsite expands coverage of awards season
Awards Watch will treat THR subscribers and online visitors to a host of new and expanded awards-focused content. The series returns with more than 50 special issues, e-mail newsletters and new weekly features and columns.
Online, THR.com will complement returning print offerings with a new microsite, where visitors will find awards-related content in one place and with much more video, photos and editorial content.
THR kicks off the first of more than 50 special issues on Nov. 2 with Awards Season Launch, an editorial feature package that handicaps key races and reviews changes to the competition that will affect this season’s hopefuls. On Oct. 26, THR senior film writer Steven Zeitchik begins his weekly column on the ins and outs of the season.
New to THR.com will be "Movie Minute," pithy video pieces by THR senior film critic Kirk Honeycutt. Also new to THR.com will be the About Town photo galleries, a deep-dive trove of images filled with the talent and creatives walking red carpets at screenings, premieres and other industry events.
Returning to Awards Watch in print, and with exclusive video online, will be THR’s Roundtable series in which THR editors host in-depth conversations with filmmakers and top talent. THR will also revisit its Anatomy of a Contender series, in which reporters dissect the making of awards season hopefuls -- from "Precious" and "An Education" to "Up" and "Avatar."
And THR's longtime columnist Martin Grove will turn his attention in his Filmmaker Focus columns to conversations with leading directors about the challenges of competing for awards.
The Awards Watch microsite will bring together in one place breaking news, reviews, special reports, commentary from THR blogs Risky Business and Showbiz411, key dates and aggregated awards season news from around the Web.
THR is also collaborating with Nielsen Online to provide BuzzMetrics, which tracks online buzz levels for Oscar contenders across Web sites, blogs, newsgroups, bulletin boards and Twitter. Awards Watch will have a prominent presence in THR's social-media strategy across Twitter, Facebook and YouTube.
Newsletters are another new feature of THR's Awards Watch offerings. Subscribers can opt in to newsletters and alerts from THR, including weekly newsletters covering awards news and periodic alerts regarding special reports. Also available will be customizable screening guide notifications.
Available in print and online, the Awards Screening Guide returns with new interactive functionality. It is searchable by film, city or theater (with map and directions), and each listing is surrounded by a review and trailer. Visitors will be able to easily migrate screening information to cell phones or planners, with automated alerts signaling screening reminders, changes and cancellations. Guild members and subscribers interested in attending screenings of award-contending films can access THR.com's customizable screening listings at www.thr.com/asg.