Hollywood Reporter Launches 'Hollywood Reporter Style' Digital Vertical and Newsletter

The Hollywood Reporter-Style-H 2018
The Hollywood Reporter

The new hub exploring "How Hollywood Lives" will replace the retired Pret-a-Reporter brand and expand beyond fashion to encompass real estate, travel, home design, beauty, dining, events and more.

The Hollywood Reporter is launching Hollywood Reporter Style, a digital vertical and weekly newsletter devoted to how Hollywood lives.

The new hub on THR.com will replace Pret-a-Reporter, which has featured fashion and beauty coverage, as well as marquee THR franchises including Hollywood's Most Powerful Stylists. That lifestyle coverage will now expand to include real estate, travel, events, art and collectibles, dining, home design, beauty, and automobiles.

Given its comprehensive scope and THR's unparalleled insider access to talent, fashion influencers, wardrobe designers, leading studio executives and more, the tagline for Hollywood Reporter Style is "How Hollywood Lives." The coverage online will now more closely mirror THR's extensive Style section in the award-winning weekly print magazine.

In addition to an editorial vertical on THR.com, style and fashion news director Booth Moore will oversee a new weekly THR Style newsletter (sign up here), with a podcast and expanded lineup of THR Style-branded events expected to launch in early 2019. Tiffany & Co. is the launch sponsor for Hollywood Reporter Style.

"THR's lifestyle team already leads the conversation on fashion and beauty in Hollywood, so broadening their reach online to include enduring industry passions like real estate and design seems like the logical next step," said Matthew Belloni, editorial director of The Hollywood Reporter. "Our readers obsess over cars and restaurants as much as they do their next films, so I couldn't be more excited to deliver these stories with Booth's definitive voice at the helm."

Additional features found at THR Style include Hollywood Style Clinic With Andrew Weitz, a video series that launched in September. Style Clinic takes THR's audience behind the scenes as Weitz, a men's fashion consultant to top Hollywood executives and talent including Elon Musk, Tom Brady and Ari Emanuel, dresses executives and stars for major events. Rambling Reporter, which delivers the inside scoop on everything from news, gossip, event coverage and exclusive A-list interviews overseen by senior staff writer Chris Gardner, will also live on THR Style.

Led by Moore, deputy editor Jeanie Pyun and fashion and beauty director Carol McColgin, THR's style team provides service and insight into how the entertainment industry lives, with stunning photography, insider details and first-person accounts on fashion and design, travel and dining, and weekend pursuits and wellness. The Hollywood Reporter generated 2 billion media impressions for the Stylist Issue's dinner event alone in March.