Hollywood Reporter Redesigns Website Amid Record-Breaking Traffic
THR also has improved its mobile and tablet experience as it reaches a record 17 million monthly unique visitors
The Hollywood Reporter has redesigned its website, marking its first major overhaul since the brand's reinvention four years ago.
In addition, THR.com has improved its mobile and tablet experience. The move comes as the leading entertainment outlet hits a record-breaking 17 million monthly unique visitors.
The digital relaunch, sponsored by Windows Store, is focused on creating an even more engaging user experience. It includes a redesigned homepage, streamlined content channels and an enhanced story display.
"With The Hollywood Reporter attracting more visitors than ever before, we needed to keep pace with and beat the expectation in the marketplace," said Janice Min, co-president and chief creative officer of Guggenheim Media's Entertainment Group, which owns THR. "The superior site design will give millions of readers a way to stay up to date on the latest entertainment industry news, and an opportunity to find and explore more deeply our exclusive interviews and the most riveting stories coming out of Hollywood."
The redesign comes a month after THR.com debuted a new online awards-season experience that includes an updated screening guide and calendar, a redesigned Feinberg Forecast and related newsletters to deliver the latest news and analysis on all the races.
Last month, THR won 14 awards, including best entertainment publication and best website, at the National Arts & Entertainment Journalism Awards. Other recent accolades include an Emmy win for The Hollywood Reporter in Focus: The Wolf of Wall Street.