Hollywood sign to get green facelift

Hollywood Sign 490x200

Environmental message will temporarily cover landmark

Assuming their paperwork is in order, and weather permitting, a group will begin covering the iconic "Hollywood" sign Tuesday, exchanging it with a temporary environmental message to be revealed Thursday.

The timing, though, is iffy, because work meant to start earlier on Tuesday was delayed because of some bureaucratic confusion. A spokesman said the project was to have started late Tuesday if they can get one more permit in order, or it would be delayed one day, rain or shine.

The Trust for Public Land said it has permission to blot out the Hollywood sign until Monday, replacing it with the message "Save the Peak."

It's all part of a celebrity-infused effort to raise money so that the nonprofit TPL can purchase Cahuenga Peak, which consists of 138 acres adjacent to the Hollywood sign that sits on government property.

The group already has raised $6.3 million and needs another $6.2 million to cover the $11.7 million purchase price and other considerations. If it can beat its April 14 deadline and buy the land, it intends to donate it to the City of Los Angeles, which will make it part of Griffith Park.

The Howard Hughes estate sold the Cahuenga Peak land to Chicago-based Fox River Financial Resources eight years ago, and Fox River put it up for sale two years ago for $22 million, but it hasn't found a buyer beyond TPL's option to buy it at slightly more than half that price.

TPL worries that, unless it buys the land, the investors could sell it to developers who would build four large homes on the property, spoiling the view and a bunch of hiking trails.

Celebrities supporting TPL's efforts include Julia Louis-Dreyfus, Virginia Madsen, Tippi Hedren, John Slattery, Aisha Tyler, Julian McMahon, James Kyson-Lee, Beau Garrett and Katherine Morris.