Hollywood unveils anti-smoking initiative

Arnold Schwarzenegger among those participating

A group of California and showbiz officials is set to announce Friday a major Hollywood anti-smoking initiative.

Gov. Arnold Schwarzenegger, Entertainment Industry Foundation chief Lisa Paulsen, the MPAA's Dan Glickman, Health and Human Services Secretary Kim Belshe and other will hold a news conference at 10:50 a.m. at the Kodak Theatre.

EIF brought together Paramount, Sony, Universal, Warner Bros. and the state of California to create the program. Fox and Disney have made similar commitments.