Hollywood's Major TV Suppliers to Converge on DISCOP Africa

The 5th edition of DISCOP Africa sales bazaar takes place in Accra, Ghana Feb. 9-11.


It looks like all six of Hollywood's major TV suppliers will be sending folks to an upcoming sales bazaar in the last continent to catch the content bug: Africa.

From a standing start just two years ago, market organizer DISCOP has enticed all the major U.S. studios to attend the 5th edition of DISCOP Africa, which takes place in Accra, Ghana Feb. 9-11.

In addition, a hundred-odd sub-Saharan acquisition companies have also committed to attend. These companies include free and pay TV stations, and a growing number of mobile networks and IPTV operators eager to take advantage of Africa's fast-expanding communications infrastructures.

Some 75 content suppliers, including 13 from Africa, will also be on hand, the vast majority of them veteran DISCOP Africa participants such as Caracol, Chello, Discovery, E!, Globo, M-NET, Mediaset, MGM, MTV, Telemundo, Televisa, TV Azteca, Zee and Zodiak. (The Hollywood majors are Warners, Disney, Fox, Sony, NBC Uni and Paramount.)

Patrick Jucaud, general manager of DISCOP organizer Basic Lead, said: "In just two years DISCOP Africa is now established as the place to do business, to exchange ideas and to learn for all those interested in this burgeoning part of the globe."

Some 2500 participants are expected to take part in the various DISCOP events in 2011, demonstrating the growing importance of world regions such as Central and Eastern Europe, Central Asia, Africa and the Middle East for the content business. Speculation is that organizers will next target Latin America as a region ripe for a market.

After 15 years of operating independently, DISCOP partnered with the National Association of Television Program Executives (NATPE) in 2005. The NATPE confab unspools next week in Miami.