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Rick Holzman has been named senior vp programming and Marc Etkind has been named vp development at Animal Planet and Discovery Kids Media.

Holzman previously served as Discovery Channel's vp program planning and scheduling and held the cross-network position of vp programming strategy and forecasting. Before joining Animal Planet, Etkind was senior director of historical programming at the History Channel.

Both execs are based in New York, reporting to president and GM Marjorie Kaplan.