home video digest
Where's the beef? Just ask the marketers at 20th Century Fox Home Entertainment. In one of the more unusual cross promotions the home video industry has seen, the studio is partnering with Land O'Frost, the country's third-largest brand of packaged luncheon meats, to promote "Miracle on 34th Street: Special Edition." Consumers are invited to submit an essay detailing their most miraculous holiday memory; the winner gets a trip for four to New York, where the film was shot. Entry forms are included on about 6 million packages of Land O'Frost lunch meats.
Walt Disney Studios Home Entertainment has two big new Disney Channel DVD releases aimed at the teen girl market. "Hannah Montana: One in a Million" comes Jan. 29 on the heels of a sold-out, 56-city concert tour; bonus materials include two music videos, a special "backstage pass" feature on the top 10 Disney character feuds and an episode of "That's So Raven." Arriving in stores the same day is "Twitches Too," a sequel to the hit Disney Channel original movie "Twitches."
A sneak peak at what the studios have in store next year for Blu-ray Disc and HD DVD will highlight High Def 2.0, a daylong conference being held Tuesday at the Hyatt Regency Plaza Century City Hotel in Century City. The conference, produced by Home Media Magazine in cooperation with The Hollywood Reporter, also will take a look at high-def media applications in the consumer electronics, computer and audio markets. Details: www.homemedia conferences.com.