Homer and Bart top Key Arts


The advertising for "The Simpsons Movie" earned four trophies, including best of show in the print category, at the 37th annual Hollywood Reporter Movie Marketing Key Art Awards.

Best of show awards also were presented to "Bee Movie" in the audio-visual category and "Borat" in home entertainment.

Along with "Simpsons," marketing materials for "No Country for Old Men" and "300" were big winners, all earning four awards each during a Friday ceremony hosted by Jeff Garlin at the Hyatt Regency Century Plaza.

The studios for "Simpsons" and "No Country," Fox and Miramax respectively, snagged four awards each, the most for any single studio; BLT & Associates, Crew Creative Advertising and Mojo were the top winners on the vendor side, earning three trophies each.

The "Simpsons" best of show award was presented on the strength of a theatrical standee from Drissi Advertising and Idea Planet for Fox. The title also won awards for best Web site design, new media (special recognition) and theatrical standees.

The "Bee Movie" best of show honor was selected for a trailer from the Ant Farm/Sameth ADV for DreamWorks Animation/Paramount. Best of show in home entertainment went to a TV spot from CMP Home Entertainment and Fox Home Entertainment.

"No Country" and its studio Miramax won awards in the newly created best campaign category, as well as for drama trailer, motion graphics and A/V (special recognition). "300" was honored for its trailer (action adventure/horror), international A/V (trailers and TV spots), new media (home entertainment) and print (special recognition).

Mojo was honored for its work on the "300" trailer, international A/V and print (special recognition). BLT was recognized on the strength of its "Grindhouse" print (action adventure/horror), "Juno" print (comedy) and "Transformers" outdoor print advertising.

Crew Creative took home awards for international print for "Knocked Up," festival/market print for LA Shorts Fest, and best copy line for "The TV Set."

Print winners included "Premonition" for drama, "Taxi to the Dark Side" for documentary and "Ratatouille" for family.

In the theatrical trailers categories, winners included "Superbad" for comedy and "Bee Movie" for family.

Judd Apatow received the Visionary Award, recognizing a filmmaker who inspires movie marketers, during the presentation.

"We have a sell-out crowd of approximately 1,300-1,400 people. This has really been the most successful year ever," The Hollywood Reporter publisher Eric Mika said.

A total of 1,335 submissions were judged this year. The Hollywood Reporter sister company Nielsen Research Group administered and tabulated the ballots, and also determined the winners in each category.

Bob Israel executive produced the show for the eighth consecutive year.

This year's Key Art Awards sponsors include the Los Angeles Times, Crew Creative, Menagerie Creative and Weston/Mason Entertainment Advertising.

A complete list of winners can be found at THR.com/keyarts.