Hong Kong Filmart: Film Shui

Filmart organizers attempt to re-energize their once-thriving film industry

More Hong Kong Filmart coverage

HONG KONG -- Despite the steady growth of the Filmart trade fair itself, the struggling Hong Kong film industry is in need of a serious boost. Since one of the fair's main goals is to promote the region's film sector, the Hong Kong Trade Development Council has co-organized with the Hong Kong Film Development Council an ambitious promotional event called "Hong Kong Film New Action," designed to address the problems posed by the shrinking market for local films in both Hong Kong and its traditional overseas markets.

"In the 1990s and earlier, Hong Kong films enjoyed tremendous popularity in Southeast Asian markets, but the market share for Hong Kong films shrunk following the decline in quantity and quality of locally made products," says Keith Cheng, the HKTDC's service promotion manager.

In an effort to raise the profile of Hong Kong films and reignite market interest in such regions as Singapore, Malaysia and Thailand, the promotion will put the spotlight on a new generation of Hong Kong filmmakers including Pang Ho Cheung, director of "Isabella" and "Trivial Matters," through a series of seminars held March 25-26.

Visitors also will see a new addition to the previous four thematic zones at the market, namely, the Hong Kong Motion Picture Postproduction Pavilion, co-organized by the newly established Hong Kong Motion Picture Postproduction Assn., which aims to showcase the audio, visual effects and film processing services the city has to offer. More than a dozen local postproduction companies have signed up, taking up to 20 booths. "Traditional postproduction companies in Hong Kong didn't have a high profile in the past," Cheng says. "The focus on local traditional postproduction facilities will provide a better synergy for visitors looking for services."