Hot Wheels on track for cartoon series

Canada's Nelvana producing 26 half-hours

TORONTO -- Canadian cartoon producer Nelvana and Mattel Entertainment are bringing a new Hot Wheels cartoon series to the small screen.

Toronto-based Nelvana and Nerd Corps Entertainment of Vancouver will bring the toy car racing franchise to life with 26 half-hours of CG-animated "Hot Wheels: Battle Force 5."

The kids TV series, to bow next fall on the U.S.-based Cartoon Network and on Teletoon in Canada, will be accompanied by an extensive worldwide marketing and merchandising program to include toy, licensing and online activities.

Nelvana president Doug Murphy said that the 40-year-old Hot Wheels franchise appeals to young boys, so the new cartoon series will air as part of Teletoon's Sunday morning action block.

Mattel and Nelvana shopping the new series to international broadcasters this week at MIPCOM.
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