How Even a Star's Publicist and Manager Can Get a Free Dress

Courtesy of Rent the Runway

Starting Jan. 10, fashion rental site Rent the Runway is offering up to four looks at one time — by designers from Prabal Gurung, who dressed Tiffany Haddish for the Emmys, to Jonathan Simkhai, worn by Lady Gaga in Venice — to those affiliated with awards-nominated actors and projects.

Not every woman in Hollywood has couture houses lining up to dress her, but now a film editor, manager or even a publicist can score a star-turn gown gratis from Rent the Runway.

Starting Jan. 10, the fashion rental site is offering two months' free use of its 600,000 styles (up to four looks at one time) for industry employees during awards season. Choose from 500 designers, including Prabal Gurung, who dressed Tiffany Haddish for the Emmys; Jonathan Simkhai, worn by Lady Gaga in Venice; and Jason Wu, worn by Constance Wu to the Emmys (RTR Unlimited membership is usually $159 a month).

Those affiliated with nominated films, shows, songs, albums and other projects can apply at renttherunway.com/psa — just cross your fingers you don't select the same dress your client does for the SAG Awards. "It happens less often than you think," says RTR's Gabby Etrog Cohen. "And the whole idea of twinning is much less of a negative than it used to be." 

“Awards season is this incredible time, but it’s hard for people to feel like they can access it,” Cohen adds. “[We want] to support all these incredible women who make the magic happen in Hollywood.”

A version of this story first appeared in the Jan. 9 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.