How the Primetime Emmys Were Consumed (Infographic)

From left: Jane Lynch, Jimmy Kimmel, Conan O'Brien, Neil Patrick Harris and Jimmy Fallon kicking off the 2013 Emmy Awards.

What was really going on behind those big ratings: Data from Twitter, Google, Facebook and Nielsen reveals a minute-by-minute account of what viewers most cared about during the show.

This infographic first appeared in the Oct. 4 issue of The Hollywood Reporter magazine.

THR breaks down the Emmys' top tweets, most Tivo'd moments and more in the infographic below. (Click the infographic to enlarge.)