How to Spend $15 Billion in One Year

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NBC Sports chairman Mark Lazarus admits that spending so much of the company's money is "intimidating." "It starts to add up after a little while," he says. "But we're going to make sure [we deliver] everything promised and more. We're going to behave like it's our money."

APRIL: The NHL deal turned out to be Ebersol's swan song at the bargaining table for NBC. And the $2 billion, nine-year deal preserves key content for the still-nascent NBC Sports Network.

JUNE: Lazarus' first deal as chairman of NBC Sports Group was a whopper: $4.38 billion for four Olympics -- which have aired on NBC since 2000 -- keeping the Games on the network through 2020.

AUGUST: NBC signed a three-year, $30 million deal with Major League Soccer, which, beginning this season, will return regular-season games to English-language broadcast TV for the first time since 2008.

SEPTEMBER: NBC and CBS each renewed their contracts in new nine-year deals that also will keep the PGA on NBC's Golf Channel. The deals will net the PGA close to $3 billion.

OCTOBER: NBCUniversal's Telemundo outbid incumbent Univision for U.S. Spanish-language rights to FIFA World Cup soccer in an eight-year, $600 million deal that commences in 2015.

DECEMBER: The nine-year, $8.5 billion NFL deal ($950 million a year) keeps Sunday Night Football at NBC through 2022 and gives it three Super Bowls, up from two. "That's a big boost to our bottom line," says Lazarus.