Hsia promoted at Bravo Media


NEW YORK -- NBC Universal's Bravo Media has promoted Lisa Hsia to the newly created role of senior vp new media and digital strategy for the network, said Lauren Zalaznick, president Bravo and Oxygen Media, on Wednesday.

Hsia, who has been at Bravo since 2005, was previously senior vp new media, where she was responsible for wireless, interactive TV, games, electronic sell-through and VOD for the channel. In her new role, she will continue to lead those areas and will also add the oversight of the network's digital properties -- which include BravoTV.com, OutzoneTV.com, TelevisionWithoutPity.com and BrilliantButCancelled.com -- and will "determine the overall digital and new media strategy for the network."

Hsia noted that March was the network's best online month ever as far as page views and with her new position, she hopes to continue the upward trend . "We feel like by combining forces we can capitalize on our momentum and take Bravo to a whole new level," she said.

Jason Klarman, formerly executive vp marketing and digital at Bravo, managed the network's Web sites before he left his position in January to be GM of Oxygen Media.

Hsia said that next Monday the network will unveil a redesigned TelevisionWithoutPity and will launch MoviesWithoutPity.

In her previous role overseeing new media, Hsia helped to launch interactive TV technology for Bravo and over 60 mobile campaigns for the network, including a recent mobile game for "Top Chef."

Prior to joining Bravo, Hsia was an executive at NBC News, where she supervised "Today," "Dateline" and NBC News Productions. She has also produced documentaries for PBS.