Huayi Bros.' Bee leaving the company

Next Gen Asia honoree taking a break

BUSAN, South Korea -- Felice Bee, the de facto international face of Huayi Brothers, China’s only publicly-listed movie studio, announced her resignation on Tuesday for “for personal, not professional” reasons after six years flying around the world for the company to AFM to Cannes and Pusan and beyond.

Bee, 35, who started her film business career marketing Columbia Pictures titles including Ang Lee’s “Crouching Tiger, Hidden Dragon,” in Taiwan, and most recently helped Huayi market and sell Feng Xiaogang’s “Aftershock,” said working at Huayi had been a rewarding experience in bridging the gap between East and West.

“The most satisfying experience was Huayi’s co-production with Fox, ‘Hot Summer Days,’” said Bee over the phone from her base in Beijing, where she was head of international sales and co-productions for Huayi. “It was a smooth collaboration that led to a lot of different opportunities for the company.”

Watching Huayi Brothers Media — founded as an advertising company by brothers James and Dennis Wang in 1994 — grow into a public entity, listed on the Shenzhen Stock Exchange, taught Bee about the importance of transparency in business.

“For a Chinese company, the listing really helped with the profile and provided a level of confidence for foreign partners,” Bee said. “Huayi led the way in so many areas but this might be the most important.”

Bee, who is from Taiwan and spent some of her childhood in Indonesia, and speaks English, Mandarin and Cantonese, was a member of The Hollywood Reporter’s Next Generation Asia class of 2010. With no particular plans for after her last day at Huayi on Oct. 15, Bee said she would travel around China and “take a break.”

“I don’t know if I am leaving the industry or not,” Bee said. ”I just need to take a break.”