Hublot, Watch Sponsor of Floyd Mayweather, Jr., Opens New Store in Vegas Ahead of 'Fight of the Millennium'

Hublot Vegas Opening - H 2017
Courtesy of Hublot

More than a dozen boxing greats — and the WBC championship belt that's up for grabs on Saturday — were on hand as the Swiss luxury watch company unveiled its new store — and a special collection — at The Forum Shops at Caesars Palace.

On Friday evening, the night before the highly anticipated Floyd Mayweather, Jr.-Conor McGregor showdown in Las Vegas that has been teased as "the fight of the millennium," Hublot, the Swiss luxury watch company that sponsors Mayweather, celebrated the opening of its new Forum Shops at Caesars Palace boutique, complete with its own VIP lounge and bar.

A crowd gathered outside a rope-line in front of the store as more than a dozen boxing greats — among them, Julio César Chávez, Ernie Shavers, Danny Garcia, Mikey Garcia, Shawn Porter, Andre Berto, Paulie Malignaggi, and Errol Spence, Jr. — streamed in to check out Hublot's newly unveiled capsule collection of four Vegas-exclusive Big Bang Las Vegas Special Edition style watches, all black and adorned with black diamonds in various cuts, with a diamond "lucky number 7" on the dial, and black alligator "Hornback" straps (ranging in price from $18,600 to $65,700).

Hublot's new collection was designed to commemorate the brand's renewed partnership with Mayweather, a five-division world champion who has won 15 world titles and is 49-0 in his professional career heading into his match with McGregor. Hublot and Mayweather previously partnered in 2015 when Mayweather fought and defeated Manny Pacquiao. Once again, Mayweathera watch aficionado whom Hublot gifted with a 48mm King Power WBC Full Pave with Emeralds and 248 diamonds ahead of the Pacquiao fight, and who wore a $1 million Hublot Big Bang Unico Haute Joaillerie watch and a $1.1 million diamond-encrusted Hublot Big Bang watch to July press conferences promoting Saturday's fight — will enter the ring wearing Philipp Plein boxing trunks that bear the name "Hublot."

Bermane Stiverne, the WBC heavyweight title-holder from 2014 through 2015, told The Hollywood Reporter he already owns Hublot watches, counting them among "my favorites." He explained, "I'm a big boy, and I love all kinds, but especially the King Power, which is for big boys. I love the shape of it and the way it covers my arm." Stiverne added that he was "very interested" in the new line.

At Friday's gathering, as guests sipped on champagne, posed in boxing attire with models and inspected the full assortment of rare and limited Hublot products on display (an entry-level timepiece can be had for $7,200), the WBC championship belt that is up for grabs on Saturday night made its way through the room. Eventually, the boxers and other notable guests, including Eduardo Serio of Black Jaguar White Tiger and Ferrari Scuderia Corsa driver Martin Fuente, joined Hublot CEO Ricardo Guadalupe outside the front of the store for a ceremonial ribbon-cutting.

“We are thrilled to be back in fabulous Las Vegas," Guadalupe said, "opening our new boutique at Caesar’s Palace to kick off a monumental weekend with Mayweather in this great city. Vegas has been an important market for the brand and we wanted to honor our relationship by creating four unique timepieces exclusive to the city, and of course get our customers and friends of the brand excited for the 'fight of the millennium" tomorrow!"

Later in the evening, on both Twitter and Instagram, Mayweather posted thanks to Hublot "for [its] unconditional support over the years and giving me the opportunity to be the face of a timeless brand."