Hugh Hefner "Fine" Amid Reports of Health Scare, Tweets Message to "Tabloids"

Hugh Hefner - Getty - H 2016
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"I wish the tabloids had informed me a little earlier in the week that I'm sick. I might have cancelled my weekend plans."

After Playboy shot down rumors that Hugh Hefner is in bad health after allegedly suffering a health scare, the Playboy owner posted his own message on Twitter Friday night.

"I wish the tabloids had informed me a little earlier in the week that I'm sick. I might have cancelled my weekend plans," read the tweet posted from Hefner's official account.

Earlier on Friday, TMZ reported that police had rushed to the Playboy Mansion in Los Angeles when several news outlets received a tip that the 90-year-old media mogul had passed away. According to the report, mansion staff and Hefner himself assured officials that nothing had happened.

"Hugh Hefner is fine," a Playboy Enterprises representative told The Hollywood Reporter. "It is no secret that over the past few years he has suffered with back pain that has made it a bit more challenging for him to get around, but at 90 years of age, he is enjoying his life and still very involved in the day-to-day activities of editing the magazine."

Rumors first began to swirl that Hefner's health is currently in a severe state after a Thursday-night "Page Six" report stated a "super sick" and reclusive Hefner had dropped to 90 pounds. Anonymous sources were cited in the article, though Playboy has refuted all claims.

Hefner — who married third wife Crystal, 30, a former Playmate, in 2012 — sold his famed Playboy Mansion for $100 million in August. The deal gave him the right to continue living there for the rest of his life.

At 6 p.m. PT on Friday, a photo of the pair was posted by Crystal to Hefner's official Twitter account with the caption, "Tonight's Mansion movie is the classic western, 'Shane.' "

Hefner posted his message shortly after.

Before Friday, the last photo tweeted from Hefner's account was of himself at his annual “Midsummer Night’s Dream” party. Though the event occurred on Aug. 27, he was reportedly absent from the event. The photo posted to his account is of Hefner with son Cooper Hefner from the 2014 event.

It is unclear if the photo posted Friday night is a new photo.

Sept. 30, 6:30 p.m. Updated with tweets from Hefner account.