Hulu Bidding Pushed Back Until End of Week

Yahoo, Google, and DirecTV are expected to make offers, while South Korean mobile carrier SK Telecom, which bid for Blockbuster earlier in the year, said it is not participating.

NEW YORK - Initial bids for online video aggregator Hulu, originally believed to be due on Wednesday, are expected to come in by the end of the week as suitors got some additional time, Reuters reported.

Wall Street sources told The Hollywood Reporter that Yahoo, Google and were among those parties expected to submit bids. Reuters said that those three along with DirecTV were indeed among the parties preparing to submit offers.

Meanwhile, South Korean mobile phone carrier SK Telecom, which earlier in the year had bid for Blockbuster, had been believed to maybe also eye a play for Hulu, but it said Thursday that it won't bid.

"We are aware that Hulu is up for sale, but we do not plan to participate in the auction," a SK Telecom spokeswoman told Reuters.

Hulu is owned by Walt Disney, News Corp., NBCUniversal and private equity firm Providence Equity Partners.


Twitter: @georgszalai