Hulu Marketing Head Jenny Wall to Exit

Jenny Wall  - HULU-  Getty -H 2017
Todd Williamson/Getty Images

LOS ANGELES, CA - OCTOBER 05:  Hulu Head of Marketing Jenny Wall attends Hulu Original "Freakish" Premiere at Smogshoppe on October 5, 2016 in Los Angeles, California.  

The streamer is searching for a CMO who would oversee all marketing, including the forthcoming live TV service.

Hulu head of marketing Jenny Wall is leaving the streamer as it begins the search for a chief marketing officer to help oversee its expansion via its forthcoming live TV service. 

Wall, who is said to have made the decision to leave, will stay with Hulu through the end of May to help oversee the launch of highly anticipated original series The Handmaid's Tale, the company's Upfronts presentation and the preparations for the launch of the live TV service. 

“Since she first joined Hulu, Jenny has played an integral role in developing our brand, growing our audience and building us into the company we are today. She will always be part of the Hulu family," said CEO Mike Hopkins. "While we will miss her leadership and creative sensibilities, we support Jenny's decision, and are fortunate she has built a strong team of marketing leads who will help see us into Hulu's next stage."

Wall was one of Hopkins' first appointments after taking over as CEO in late 2013, and she spent three years as senior vp and head of marketing, overseeing Hulu's brand identity as it made a push into original programming, dropped the "Hulu Plus" name and shuttered its free service. She previously ran Netflix's global creative team, overseeing campaigns for House of Cards and Orange is the New Black.

“It's been an incredible three years at Hulu. I've had the opportunity to help elevate the brand, launch the company's slate of originals and build a world-class marketing organization,” said Wall. “I am so thankful to Mike for his guidance and leadership, and am indescribably proud of my team and everything we’ve accomplished together."

Wall's departure comes as the Hulu business is changing rapidly, driven by its commitment to release a live TV service that would take on cable providers and other digital offerings such as DirecTV Now and SlingTV. The streamer is also making some changes to its programming team. Hopkins is searching for a chief content officer to oversee originals and content acquisitions, narrowing the role of senior vp and head of content Craig Erwich to focus on original programming.