Hulu, Time Warner Cable End Talks Over Ownership Stake (Report)

Brigitte Sire
Hulu's acting CEO Andy Forssell

Talks had continued even after the auction of the streaming video service was canceled earlier this month.

Time Warner Cable and the owners of Hulu have ended negotiations over a stake in the streaming video service, according to Reuters.

The cable company was looking to acquire a 25 percent stake but couldn't agree on a price with joint owners 21st Century Fox, Walt Disney Company and NBCUniversal, sources told Reuters.

ANALYSIS: After Auction Stalls, A Look at Next Steps for Hulu

Earlier this month, Hulu's owners took the service off the auction block for the second time in two years after receiving multiple bids. Instead of a sale, the owners pledged to invest $750 million to, in part, produce more original content. 

Time Warner Cable declined to comment when contacted by The Hollywood Reporter