Humanitas creates development fund
Teams with the Association of National AdvertisersThe Humanitas Prize and the Association of National Advertisers' Alliance for Family Entertainment have set up a Content Development Fund that will be used to develop TV series with inspirational and humanistic elements.
Humanitas, known for its annual award for screenplays exploring issues of humanity, recently announced plans to open a production wing focused on making projects that reflect the company's values.
The fund will support more script development, and ANA, a marketing community representative, will sell commercial space for the new content.
The ANA's Alliance for Family Entertainment, which is comprised of a group of national advertisers, promotes family-friendly entertainment through commercial support.
Over twenty primetime shows have been brought to air with the help of the Alliance since its creation over a decade ago.
Several prominent advertisers from the Alliance, including AT&T, Enterprise Rent-A-Car, FedEx Corporation, Nestle USA, Pfizer Inc, State Farm Insurance, Procter & Gamble, Unilever and Wal-Mart, are already participating in the Content Development Fund, as are notable Humanitas trustees such as president John Wells, "Scrubs" creator Bill Lawrence, "Grey's Anatomy" creator Shonda Rhimes, "Lost" co-creator Damon Lindelof, "John Adams" writer Kirk Ellis, "Law & Order: SVU" showrunner Neal Baer, "thirtysomething" creators Marshall Herskovitz and Ed Zwick, "House" creator David Shore, "Friday Night Lights" creator Jason Katims and "CSI" showrunner Carol Mendelsohn.