Hummel takes Dalsa top post


Digital-cinema veteran Rob Hummel has signed on to become president of Dalsa Digital Cinema. He will be charged with accelerating the adoption of the Dalsa Origin, the first commercially available 4K digital camera, and will oversee the company's camera rental facility in Woodland Hills.

"I've always been the person encouraging others to slow down on embracing digital cameras because basically they are all high-definition and can't match the inherent resolution and dynamic range of film," Hummel said. "With the Origin camera, Dalsa's unique sensor technology gives us a camera that can finally match the clarity and dynamic range found in 35mm film. In fact, combined with 4K projection, the Dalsa Origin starts to look like 70mm film."

Most recently at Warner Bros., Hummel was senior vp production technology, in charge of the company's digital postproduction facility and charged with exploring areas of digital capture and digital postproduction for motion pictures. Before Warner Bros., Hummel held executive positions at Sony, Technicolor, DreamWorks and Walt Disney Pictures.

Established in 1980, Dalsa is a semiconductor and electronics company specializing in image-sensor components and microchips. The Origin camera was first tested in 2003 and was used commercially for the first time on a Snickers commercial this year featuring the Black Eyed Peas.