Hungry Nation is Next New project
Online food network to launch with two showsNEW YORK -- Think people got enough of all the food programming on television? Next New Networks believes there is room for Web video content for food lovers.
The provider of online TV networks is launching a new food network, called Hungry Nation, Thursday, saying it will be the first-ever indie online network dedicated entirely to food.
How is it different from the food fare on the TV screen? Next New Networks says food appreciation and inspiration rather than complicated recipes, cutting-edge ingredients or star chefs will be in focus.
The channel (HungryNation.tv) kicks off with two shows, one of them being "VendrTV," hosted by Daniel Delaney, which has built a loyal online following as a standalone offer. It will provide a weekly review of the nation's best vendor and street food for Hungry Nation.
The other show ready at launch is called "Working Class Foodies" and is hosted by a brother and sister duo who hit up local farmers markets and make meals for two for less than $10. " 'Hungry Nation' is about real food and real people, and showcases the knowledge, passions and inspiration of the Web's most charismatic food talent," Next New Networks said.
"We saw the opportunity to do food programming in a new way by working with talented creators that have been developing original food content for the Web," said Next New Networks CEO Lance Podell.
"This network is really for every food-lover, regardless of how much they know about cooking, the size of their kitchen, or how many chef's knives they might have," said Kathleen Grace, vp of programming at Next New Networks.
The channel wants to offer five shows by December. Starting next month, for example, Next New Networks partners with Lush Life Prods. to launch a show called "12 Second Cocktails" that will revolve around quick classic drink recipes.
Hungry Nation is the company's first network to be run entirely through the Next New Producers Program, which invites independent producers to develop their own programming with support from Next New Networks.