'I Love You, Man' to open SXSW

Quincy Jones to serve as the fest's keynote speaker

DreamWorks comedy "I Love You, Man," directed by John Hamburg and starring Paul Rudd, Jason Segel and Rashida Jones, will open the 2009 SXSW Film Conference and Festival, which runs March 13-21 in Austin, Texas.

In true SXSW synergy where film, music and new media intersect, Jones' father, legendary music producer Quincy Jones, will serve as keynote speaker for the SXSW Music 2009.

Panelists at this year's fest include Todd Haynes and Richard Linklater in conversation together, longtime Stanley Kubrick producer Jan Harlan, as well as a rare appearance by Col Needham, vp of IMDb.com.