ICM Forms Strategic Partnership With Radio Talent Agency Workhouse Media

David McNew/Getty Images

The boutique’s roster includes ‘The Breakfast Club’ and Rickey Smiley.

ICM Partners has formed a strategic partnership with leading radio talent agency Workhouse Media, The Hollywood Reporter has learned.

Workhouse’s clients include Bobby Bones, CMT host Cody Alan, Rickey Smiley, Danny Bonaduce and Sarah Schiller, Scott Shannon, Ellen K, The Breakfast Club, Red Eye Radio, Lia Show, Jubal of Brooke & Jubal, Johnjay & Rich and Fitz in the Morning. ICM will service them in all non-radio areas, whereas Workhouse will represent any ICM clients interested in exploring radio.

“We have worked collaboratively and successfully with ICM over the past couple years on a number of premium talent and content deals and very much look forward to having our teams work even more closely together to optimize our talent brands and cross-platform opportunities,” Workhouse principal Paul B. Anderson said Tuesday in a statement.

Said ICM managing partner Chris Silbermann: “Workhouse Media represents many of the best storytellers in broadcasting. We are proud to partner with Paul and his team to help our shared clients reach new audiences with premium content.”