ICM taps Carol Goll

Previously oversaw brand marketing at Mercedes

Carol Goll, who oversaw brand marketing at Mercedes-Benz USA for 13 years, has been named head of global branded entertainment at ICM, where she has appointed Andrew Francis as an agent.

Goll will oversee a department of six agents. She will be charged with leveraging worldwide brands and ICM's assets across the film, TV, live entertainment and publishing industries. The division has recently orchestrated branded deals for Beyonce, Ellen DeGeneres, Chris Brown, Kate Walsh, Sharon Stone, Samuel L. Jackson, Beau Garrett and Kathy Bates, working with companies including American Express and Virgin Media.

Goll most recently led the marketing efforts for cable network Fuse TV. At ICM, she takes the post previously held by Lori Sale, who is now at Paradigm.

Francis most recently developed and implemented strategic marketing partnerships for NASCAR events through his involvement with International Speedway Corp.'s Auto Club Speedway, where he also oversaw talent performances and developed partnerships with brands.