IFC to launch web-only series


NEW YORK -- IFC will launch its first Web-only series in March, the company said Monday.

The shortform show, dubbed "Lunchbox," will air weekdays at noon EST on IFC.com and will report on new Web sites, events and trends with a independent-focus. The show, which the network says will be "funny and edgy," will present a different subject each day, including music, politics and film.

There is not a confirmed host for the show yet, and IFC said there could be multiple hosts for the different subject areas. The show will be exclusive to IFC.com, and details were not available on whether the network will seek outside distribution at a later date.

The debut of the series will be part of the relaunch of the Rainbow Media-owned channel's Web site next month and will also coincide with the network's coverage of the South by Southwest film and music festivals in Austin, Texas. The festival will take place from March 7-16, and IFC will be a "super sponsor" of the event for the third consecutive year.

During the festival, IFC will debut two films ("At the Death House Door" and "Heavy Load"), appear on panels and host a party on March 11. The network will broadcast an opening-night show on March 7, daily updates each night and a wrap-up special on March 24.