IGN sets up V Cast channel


IGN Entertainment has partnered with Verizon Wireless on a mobile video channel featuring video game, entertainment and lifestyle content, the unit of Fox Interactive Media said Wednesday.

Available through Verizon's V Cast service, the channel features two- to eight-minute video clips from IGN.com's collection of content and includes video game reviews, game and movie trailers, celebrity interviews and game gear. The channel will be updated daily with video content.

"This agreement is another great step in extending the reach of FIM's leading Web content to users on every possible platform," said John Smelzer, senior vp and general manager of mobile for Fox Interactive Media.

The extension of IGN Entertainment's video content to mobile devices builds upon its previous multiplatform efforts. In 2005, the Internet media and services provider launched "IGN Weekly," a weekly video show summarizing trends in gaming and entertainment. IGN.com currently delivers more than four hours per week of gaming, entertainment and lifestyle video content to more than 15 million monthly visitors.

Also on Wednesday, BET Networks announced its own collaboration with Verizon's V Cast service by making its BET Networks' brands and content available to subscribers.

Content will include interview footage from the music video show "106 & Park," segments from the docudrama "American Gangster," reality show "College Hill" and comedy show "BET's Comic View" as well as music specials and news.

"Mobile video distribution is an integral part of our overall digital media strategy as our research clearly indicates that African Americans are both leading consumers of, and have the most enthusiasm for, mobile media," said Debra Lee, chairman and CEO of BET Networks.