Ignasi Guardans Joins European Broadcasting Union

Ignasi Guardans

He has been hired for the newly-created position of director of public affairs and member relations.

MADRID -- Ignasi Guardans stepped into the newly-created post of director of public affairs and member relations at the European Broadcasting Union this week, six months after vacating his position as director general of Spain’s film institute ICAA.

“I am very happy that Mr. Guardans will be joining the executive team of the EBU. His contribution will be very valuable in this recently created position. His broad experience of policy and law both at the national and international level will be of great use to the members of the EBU and will help to promote and communicate our messages in a more efficient way, in particular with relation to the policies of the European Union,” said Ingrid Deltenre, director general of the EBU.

The European Broadcasting Union, the largest association of national broadcasters in the world, promotes collaboration between the different countries public broadcasters and encourages the sharing of audiovisual content.

Guardans will be based in the organization’s office in Geneva, Switzerland.

Hailing from Catalonia, Guardans represented the centrist CiU Party in the European Parliament, where he was a spokesperson on film policy and well-versed in intellectual property. At the ICAA, Guardans was responsible for revamping Spain's film subsidy structure to favor commercially viable or artistically innovative product.

"It is a plesasure to join Europe's biggest media organization, and to make a small contribution to its efforts towards a better visibility of its service to broadcasters all throughout Europe and the Southern Mediterranean," Guardans told The Hollywood Reporter on Wednesday from Rome. "These are times of change and challenge for all media and content providers, and in this context the voice and the role in their societies of public service broadcasters deserves to be heard and well understood."