'I'm a Celebrity' to get out in India

Popular format accompanied by U.S. version on satellite

NEW DELHI -- The Indian version of ITV's international reality show "I'm a Celebrity ... Get Me Out of Here!" will bow in July on Sony Entertainment Television India, the company said Thursday.

Following its international format, the Indian version will also feature 10 celebrities who swap their lavish lifestyles for the challenge of surviving in an inhospitable climate.

NBC recently debuted the show's American version, which also will be telecast in Asia on Star's English channel Star World beginning July 20. The American version includes celebs such as last year's "American Idol" finalist Sanjaya Malakar and actors Stephen Baldwin and Lou Diamond Phillips.

The Indian "Celebrity" will be co-produced by leading TV production house MidiTech along with ITV Studios-owned Silverback Prods. and filmed on location in Malaysia's Taman Negara rainforest, known for its tropical wildlife and reputed to be the oldest jungle in the world.

Sony is shortly expected to announce presenters and celebrities for the show, which will broadcast five nights per week.

SET India senior vp and head of programming Gurdip Bhangoo said that the show "has the potential to draw big audiences in India and across our global footprint."

ITV Global Entertainment regional director James Ross said, "We believe the India version will be a great pre-cursor to launching the format in other Asian countries, which is already creating strong interest from top broadcasters."