Image Launches Faith-Based Unit Slingshot Pictures

Veteran home entertainment marketer Suzette Schafer has been tapped to run the label.

Image Entertainment is launching faith-based label Slingshot Pictures and hiring veteran home entertainment marketer Suzette Schafer to manage the unit.

Slingshot premieres in theaters on Nov. 8 with Alleged, a romantic period drama set during the 1925 Scopes Monkey Trial, which pitted creationists against those who believed in the theory of evolution. The film Alleged stars Nathan West, Ashley Johnson, Fred Dalton Thompson, Brian Dennehy and Colm Meaney.

“With a current estimate of $4.5 billion annually, the faith-based market continues to grow and, at present, is underserved,” said Image Entertainment chief acquistions officer Bill Bromiley.

Two additional titles have been acquired for Slingshot; uplifiting family drama WWJD: What Would Jesus Do, starring Natalie Grant, four-time Dove Awards Female Vocalist winner; and The Heart of Christmas, based on the best-selling song by Matthew West.

Schafer most recently worked at the Weinstein Co.’s faith and family divison Genius, where she built point-of-sale relationships with Wal-Mart, Best Buy, Target and Blockbuster, among other retail outlets.

Previously, she was senior vice president of sales at GT Media, and was a major force in establishing  a presence with the Christian retail market by forging a relationship with Family Christian Stores.


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