Imagine, ESPN Star sign for 'SportStar'

'Contender Asia' producer turns to soccer

SINGAPORE -- Imagine OmniMedia and ESPN STAR have signed a deal to cooperate on the first global, reality-based football entertainment series for Asia, "Sport*Star Football."

The show, a global hunt for the next football superstar, is the brainchild of David Edwards, who was the executive producer and creator of "Rock*Star: INXS." Imagine OmniMedia recently produced the hit series "The Contender Asia."

Imagine OmniMedia will produce the upcoming series while ESPN STAR Sports will provide creative input, market and broadcast the series across its entire footprint in Asia.