Imax, Sasaki Kogyo Ink Deal for Japanese Theater With Laser Projection

The deal will see the Cinema Sunshine-branded multiplex screen fitted for a next-generation laser projector.

TORONTO -- Imax has sold another theater to Sasaki Kogyo, set to be the first in Japan to install next-generation laser projection technology.

The theater, to operate under the Cinema Sunshine brand in a new multiplex in Tokyo's Ikebukuro district, will have a projection system that promises far better brightness and clarity than rival movie projectors.

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No word on when the latest Cinema Sunshine Imax theater will open or install laser projection.

The deal brings Sasaki Kogyo's order of Imax theaters to four, with the first three now operating in Yamatokoriyama, Matsuyama-shi and Tsuchiura-shi. 

Imax has deals elsewhere to upgrade existing theaters to its laser digital projection system that incorporates laser IP exclusively licensed from Eastman Kodak and Barco.

"For seventy years, Sasaki Kogyo has been a leader in the development of quality, innovative cinemas in Japan, and it is fitting that they are the first in the country to commit to our next-generation laser technology," said Don Savant, Imax managing director, Asia Pacific.

Cinema Sunshine operates 97 cinema screens at 13 locations in Japan.