Imax seals latest China screen deal
EmptyTORONTO -- Giant-screen exhibitor Imax Corp. on Wednesday unveiled an institutional theater deal with the Daqing Science and Technology Assn. for a screen in northeast China.
Toronto-based Imax said a large-format screen will be installed in the Daqing Science and Technology Museum, now under construction near Harbin, the capital of Heilongjiang province.
The theater, scheduled to open by the Chinese New Year in February 2008, will feature 2-D and 3-D Imax films typically seen in museums and science institutions with Imax screens.
"The appeal of the Imax experience has already been demonstrated in China, and we are excited to include the Imax theater as an anchor attraction at our museum," Zhang Jianguo, chairman of Daqing Science and Technology Association, said in a statement.
The Daqing science and technology museum will serve as the cultural and scientific focal point for the region and will include besides the Imax screen a digital planetarium and an interactive science and education exhibition area.
The latest deal brings to 11 the number of Imax screens now operating in China. Imax expects to have 28 Imax screens open in the country by the end of 2009.