Imax Signs Four-Theatre Deal in China's Jiangsu Province

Imax posts latest multi-theatre deal in China as the exhibitor continues its Asian expansion.

TORONTO – Giant screen exhibitor Imax has inked a deal with Jiangsu Eudemonia Blue Ocean Cinema Development Co. for four new digital theatres in eastern China.

The agreement will see Blue Ocean build a super-sized Imax theatre in Suzhou Xinsu Tiandi International's Cineplex at Xinsu Plaza, to open in August 2011.

Another three theatre systems are set to open in early 2014 at Blue Ocean-branded multiplexes in Kunming, Taizhou and in Xuzhou, in Jiangsu province.

Blue Ocean was launched by the state-owned Jiangsu Broadcasting Corporation to develop cinemas in the eastern China province.

“Imax's exciting film slate, which has started to include mainstream Chinese films in addition to its strong slate of major Hollywood event movies, will enable us to offer a movie-going experience unavailable in any other type of theatre in China,” Jiang Wenbo, general manager of Jiangsu Eudemonia Blue Ocean, said in a statement.