IMG Hires Former Dick Clark Prods. CEO Mark Shapiro as Chief Content Officer

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CEO since May 2010, he spent 12 years as an executive at ESPN networks.

The WME-owned sports marketing giant hires the ex-ESPN top executive

Sports marketing agency IMG has hired former ESPN programmer and Dick Clark Productions CEO and executive producer Mark Shapiro as chief content officer, Sports Business Daily reported Thursday.

He was an adviser to WME on its acquisition of IMG that was announced late last year.

Reporting to WME/IMG co-CEOs Ari Emanuel and Patrick Whitesell, Shapiro will focus on developing content and new revenue streams. He will look for ways to package content from the different sports, fashion and media events IMG is involved in.

Shapiro is also a former president and CEO of theme parks operator Six Flags‎ and has been mentioned as a candidate for various top industry jobs in recent years.

"Mark brings extensive experience in consumer entertainment, brand building, marketing, television programming and digital media to IMG," said Emanuel and Whitesell. "Mark’s expertise will help us evolve our content, digital and production strategies across IMG's events and media, fashion and models businesses globally and create new revenue streams."

Said Shapiro: "I’m excited to join IMG at such a unique moment. No other company has access to such a diverse, innovative portfolio of content creators and distributors, and I look forward to helping create and champion our partners’ stories and ideas."

Shapiro also serves as a director on the boards of Live Nation Entertainment and Papa John’s International, among other board roles.

Twitter: @georgszalai