Inaugural 3D confab unveils demos, speakers

3D Experience kicks off Sept. 24 in New York's Times Square

It's nearly showtime in Times Square for a first-time 3D event bridging the industry-to-consumer relationship with info on the burgeoning entertainment format technical and content issues.

Situated in three sites in Midtown Manhattan, the 3D Experience kicks off its three-day inaugural confab Sept. 24 with a program of speakers, panels and product demos spanning theatrical exhibition and home entertainment interests.

"The 3D Experience in Times Square bridges the gap between the consumer and the professional 3D community," said Robert Sunshine, co-managing director of the event.

A centerpiece of the confab, billed as its Executive Forum, is set for the opening day at the AMC Theatres Empire 25, offering industry professionals and members of the public an overview of key issues in 3D entertainment.

Among those set to present as part of the Forum are HP chief technology Phil McKinney, who will deliver a keynote; Imax co-topper Richard Gelfond; National Geographic Entertainment president David Beal; National CineMedia cheif creative officer Ken Venturi; NASDAQ senior vp Robert McCooey Jr.; RealD consumer electronics president Robert Mayson; and International 3D Society president Jim Chabin, president, International 3D Society.

"The Executive Forum brings together industry pioneers and newcomers to take the pulse of the rising 3D industry and learn to navigate the ever-changing entertainment and technology landscape," 3D Experience co-managing director Nino Balistreri said. "3D has altered the way consumers experience digital content and will continue to push the limits of creativity. The 3D Experience will be an incubator for enduring partnerships and new revenue opportunities."

A series of 3D movie screenings at Times Square multiplex will offer Imax and National Geo films, among others.

Other consumer outreach events during the show include a 3D TV Test Drive at NASDAQ headquarters and a Best Buy-hosted 3D Consumers Showroom at the nearby Discovery Times Square Exposition. Reps from LG, Mitsubishi, Panasonic, RealD, 3ality, 3D Eye Solutions, Legend 3D, Motorola, Technicolor and other companies will be on hand to demo televisions and home entertainment devices and discuss related issues with consumers and industry professionals alike.

Topic discussions set for the show include "Getting Ahead of 3D for Advertising Professionals," to be moderated by Adweek's Barbara Lippert, and "The Elusive Consumer and Expectations for 3D in the Home," with IMS Research analyst Anna Hunt. MarketSaw editor Jim Dorey will moderate a filmmakers panel.

The 3D Experience is a presentation of e5 Global Media, parent company of The Hollywood Reporter and AdWeek.
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