India has big plans for Roma fest


NEW DELHI -- With India being the focus country for this year's RomaCinemaFest, the New Delhi-based Federation of Indian Chambers of Commerce and Industry plans to leverage this opportunity across various platforms.

"To leverage India as the focus country at the RomaCinemaFest 2007 by showcasing India's potential in the media and entertainment sector, FICCI plans to take the lead and take a co-production delegation to the film festival," FICCI head entertainment division Amita Sarkar said. "Rome will be a good opportunity to showcase India's potential in the creative industries and form partnerships with Italian counterparts, especially in view of the fact that India and Italy are signatories to a co-production treaty."

Italy was the partner country at the annual FICCI-FRAMES entertainment industry conference in Mumbai this March, which was attended by a 120-member Italian delegation led by Italian Communications Minister Paolo Gentiloni Silveri.

Sarkar said the FICCI will be taking a delegation of Indian industry players, representing various sectors, to the RomaCinemaFest from October 18-21. A final list will be announced later.

The agenda will include meetings between Indian delegates and Italian producers facilitated by the Italian Film Financing Assn., a special India theme party, a joint press conference by FICCI and Rome fest organizers, a panel discussion on India, the release of a report titled "Indian Film Industry -- Exploring Synergies Between India and Europe," the premiere of a-yet-to-be-decided Indian film and a location tour to the southern Lazio Region.