Indiegogo Launches "Forever Funding" for Movies

Movie Theater Interior - H 2012
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Movie Theater Interior - H 2012

The pilot program allows independent films to raise money well beyond their stated goals

Indiegogo has quietly extended its "forever funding" pilot program to independent filmmakers so that a select few of them can raise more money even though deadlines have passed and financial goals have been met.

The crowdfunding site first launched the pilot program in September, but there was no indication it would apply to filmmakers. The Hollywood Reporter learned, however, that campaigns for 15 movies have been invited to participate.

One of the projects, a TV movie called Gosnell, raised $2.2 million on Indiegogo, at the time setting a record. It's arguably the highest-profile movie involved in the pilot program and probably the most controversial, given the subject matter is abortion Dr. Kermit Gosnell, who is in prison for murder and involuntary manslaughter.

Indiegogo declined to comment and instead pointed to a blog post, though the post also does not mention that movies are eligible. It's unclear, even, what the definition of "forever" is, though some participants have been led to assume that they can raise money in perpetuity, even after the movie has been completed.

In the case of Gosnell, the filmmakers say that because of forever funding they'll be able to hire better actors, schedule more shooting days and spend more to ensure the TV movie gets a wide audience.

"After the campaign first closed we had a lot of people telling us that they missed it the first time and sending us checks," said Gosnell co-producer Ann McElhinney. "Over 26,000 people have already contributed to the film, but we think this story deserves a bigger number."

Besides the Gosnell campaign, others selected by Indiegogo for forever funding include: Pure Pwnage Teh Movie, based on a web series about "the greatest video game player of all time"; The Shift, about "the combination and culmination of all the movements to a more socially just society"; and Penumbra, "a narrative feature film about Erin Jacobs, a book- and street-smart cocaine addict who is living life by her own rules."