Indonesia to host broadcast summit

May 4 summit to convene top Asia players

BEIJING -- Television execs from around the globe will gather in Indonesia next week to explore the expanding media marketplace of the world's fourth-most-populous country.

On May 4, top brass from companies including Disney-ABC International Television Asia Pacific, HBO Asia, the STAR Group, Sony Pictures Television International and FremantleMedia will convene in Jakarta with leading Indonesian media companies and the summit-supporting Ministry of Communication Information Technology and Indonesian Broadcasting Commission.

"The (Indonesian) TV sector generates about $1 billion in annual net sales and is growing rapidly," said Vivek Couto, executive director of Hong Kong-based research firm Media Partners Asia, the event's organizer.

Despite near-term economic challenges, Media Partners Asia data predicts that Indonesia's net TV advertising will grow at 8%-9% through 2010 and at an average rate of more than 10% a year between 2008-2013.

The company believes that Indonesia's TV sector could begin to contribute more to the country's broader economy as free-to-air networks sell more ads, pay TV distribution grows and the country speeds up the roll out of fixed and wireless broadband digital networks.

The summit at the five-star Dharmawangsa Hotel will try to foster discussion of trends in regulation and investment and find solutions to such challenges as achieving full digitization by 2015, combating pay TV piracy, building broadband digital networks and distributing TV content on mobile phones and the Web.

Media Partners Asia said it expects pay TV subscribers to grow by more than 30% annually over the next five years as penetration spreads to about 10% of Indonesia's population of 238 million by 2013, up from less than 3% today.