Inferno fires up Asia with Taipei sales office


More news from the Pusan fest

BUSAN, South Korea -- Production and sales outfit Inferno is opening a new sales office in Taipei to service Asia.

The Los Angeles-based Inferno, headed by Jim Seibel and Bill Johnson, has formed a joint venture with Double Edge Entertainment, its Taipei-based co-financing partner on three recent films, to help manage sales for Inferno's growing slate.

Double Edge will handle sales and servicing for pan-Asia and India, excluding Japan which will still be led by Seibel. James MacLean, Inferno vp international sales, and Steve Chicorel, Double Edge vp sales and marketing, who are both currently at the Asian Film Market, will work in tandem to make a smooth transition for Chicorel to become the Inferno point person for sales in pan-Asia.

"It's one thing to attend all the markets and support the buyers, it's another to be in the pan-Asian region on an ongoing basis to service and develop new relationships," Seibel said.

Inferno's slate includes titles, such as the thriller "The Heaven Project," starring Paul Walker, that are part of the firm's first look co-financing and distribution deal with Sony, covering at least five to 10 pictures, that was announced in May. Sony took domestic rights in all media, with Inferno handling foreign sales.

Inferno also set up an independent sales office in Germany in the spring.