Infomercial Pitchman Donald Lapre Commits Suicide in Jail

Donald Lapre-Death-Youtube Ad-H

The "King of Infomercials" was awaiting trial after being accused by the government of defrauding 220,000 people out of $52 million.

PHOENIX — A U.S. Marshals Service spokesman says a Phoenix-based TV pitchman charged with running a nationwide scheme to sell essentially worthless Internet-based businesses has died in an apparent suicide while in federal custody.

Spokesman Matt Hershey says Donald Lapre was found dead in his cell at a Florence facility Sunday morning. His trial was scheduled to begin Tuesday.

PHOTOS: Hollywood's Notable Deaths

Hershey says the death remains under investigation.

A grand jury indicted Lapre in June on 41 counts of conspiracy, mail fraud, wire fraud and promotional money laundering. He was accused of overseeing and promoting the opportunity through his company called "The Greatest Vitamin in the World."

The government says at least 220,000 victims in the scheme were defrauded of nearly $52 million.

Lapre's death was first reported by Fox 10 News in Phoenix.