Instagram Begins Rollout of Sponsored Ads in U.K.

Chris Pratt Instagram Selfie - S 2013

Chris Pratt Instagram Selfie - S 2013

The photo-sharing app announced plans earlier in the year to push "sponsored" posts in the U.K., Canada and Australia

Instagram, the Facebook-owned photo-sharing phenomenon, will begin introducing advertising to its U.K. service in the "coming weeks," the company announced Monday.

The company posted a "sponsored" post of its own as an illustrative example, which was captured by thousands of U.K. Twitter users and met with mixed reactions, to say the least. 

Sponsored posts have been part of Instagram's U.S. service since Nov. 2013, and the company intimated that it would roll out advertising to the British, Canadian and Australian markets before a global push later this year and into 2015. 

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